Asia Insight: 10x27

China's Live Commerce Village

In recent months, new residents have flooded to Beixiazhu Village in Zhejiang Province to be involved with livestreaming e-commerce, a growing industry that offers opportunities for anyone to potentially get rich quick. Many aspiring streamers include single mothers, the uneducated or others facing obstacles to conventional full-time employment. Industries have grown around the phenomenon, with schools offering intensive training courses to hopefuls willing to do whatever it takes to make a sale.